Playbill
It seemed that never the twain shall meet, but thanks to an unlikely partnership between English National Opera and Sony, PlayStations will be prominently placed in the foyer of the London Coliseum.
British media report that the Japanese electronics giant is sponsoring a production of La Bohème (a revival of Steven Pimlott's 1993 staging) which opens in London on February 22.
The investment signals a shift in Sony’s marketing strategy, which aims to widen the appeal of the PS3 console before its launch in the U.K. next month. Sony believes that as many affluent adults as children could be interested in the games machine, which has a hefty price tag of £425.
La Bohème is being supported by a PlayStation branded website called Inside Out, at www.enoinsideout.org.uk. The site offers a virtual tour of the opera company and the chance to take online singing lessons. Sony is also reportedly paying for online broadcasts of the show itself.
Resumiendo que es gerundio. Resulta que los de la Sony, patrocinan La Bohème de la ENO, y se les ha ocurrido poner videoconsolas (la PlayStation 3) en el foyer de la ENO, para distraer al personal en los entreactos
Lástima que los del Liceu, no lo pensaran en la Manon Lescaut